Complete Whiff
A new spin on an old phrase

Did you know …

That the internet cannot smell.

The nose knows

That’s right: the internet and smart phone conquered everything in its sights — toppling towering institutions great and small and causing previous untouchable traditions to go extinct (e.g. “paper” newspaper reading, the yellow pages, books, handwritten letters, and too many hobbies to count), to the point it has us all scratching our heads on how we managed without the internet and smart phone at all — with the exception of one giant category that to this day the Tech Titans cannot touch: The sense of smell!

And thank God. Smell is doing as good as ever and maybe better than ever before thanks to its inability to be digitally recreated or imitated or faked. Until now: Find out from Nose (above) about his plan to capture his fair share of the internet pie.

“Nobody knows you’re a dog on the internet” – Peter Steiner from The New Yorker, 1993

Side note: Do you remember the old Peter Steiner’s cartoon in the New Yorker, which if you can believe it dates back to 1993. Well, the corollary is this: If dogs actually invented the internet, it would be smell (not sight) based. Just a theory.

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Fact: Dogs have nearly 44 times more scent cells than humans.

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